Privacy Policy
Last Updated: December 2024
Valley Senior Care Connect ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services to connect with senior home care providers in Phoenix, Peoria, and the surrounding West Valley area.
1. Information We Collect
Personal Information
When you use our website or request to be connected with senior care professionals, we may collect the following personal information:
- Contact Information: Name, email address, phone number, and mailing address
- Care Recipient Information: Information about the senior requiring care, including general health needs, care preferences, and location
- Service Request Details: Information about your care needs, preferred contact method, and service timing
- Communication Records: Records of your communications with us and with matched care providers
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages viewed, time spent on pages, links clicked, referring website
- Location Data: Approximate geographic location based on IP address
Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to enhance your experience and analyze website usage. You can control cookies through your browser settings, though disabling cookies may affect website functionality.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Care Matching: To connect you with appropriate senior care providers in your area
- Communication: To respond to your inquiries, provide customer support, and send service-related notifications
- Service Improvement: To analyze website usage, improve our matching process, and enhance user experience
- Marketing: To send promotional materials about our services (you can opt out at any time)
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Safety and Security: To protect against fraud, unauthorized access, and other security threats
3. How We Share Your Information
Senior Care Providers
When you request to be matched with a care provider, we share your contact information and care request details with qualified providers in your area. These providers use your information to contact you and provide consultations or services. We carefully vet our partners, but we are not responsible for how they use your information once shared.
Service Providers and Partners
We may share information with third-party vendors who help us operate our website and business, including:
- Analytics providers (e.g., Google Analytics)
- Email and communication service providers
- Website hosting and maintenance providers
- Customer relationship management (CRM) systems
Legal Requirements
We may disclose your information if required by law, court order, or governmental request, or if we believe disclosure is necessary to:
- Comply with legal obligations
- Protect our rights, property, or safety, or that of others
- Investigate or prevent fraud or security issues
- Enforce our Terms of Service
Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.
4. Third-Party Links and Services
Our website may contain links to third-party websites, including those of matched care providers. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Restricted access to personal information on a need-to-know basis
- Regular security assessments and updates
- Secure data storage and backup procedures
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
7. Your Privacy Rights
General Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Opt-Out: Opt out of receiving marketing communications
- Data Portability: Request your data in a portable format
California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, and disclose
- Right to request deletion of your personal information
- Right to opt out of the sale of your personal information (we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us using the information below. We will respond to your request within the timeframe required by applicable law.
8. Children's Privacy (COPPA Compliance)
Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.
9. Do Not Track Signals
Some web browsers have "Do Not Track" features that send signals to websites you visit, indicating you do not wish to be tracked. Our website does not currently respond to Do Not Track signals.
10. HIPAA Compliance & Health Information Privacy
Valley Senior Care Connect takes the privacy of seniors and their families extremely seriously. We understand that senior care involves sharing sensitive health, medical, and personal information.
Protected Health Information (PHI)
When you contact us about care for yourself or a loved one, you may share information that qualifies as Protected Health Information under HIPAA, including:
- Medical conditions and diagnoses (dementia, Alzheimer's, mobility issues, etc.)
- Medications and treatment history
- Daily care needs and limitations
- Cognitive and behavioral information
How We Protect Senior Information
- Encrypted Storage: All health and care information is stored using bank-level encryption.
- Minimal Sharing: We only share information with the specific care agency you choose to connect with.
- Partner Compliance: Our partner care agencies maintain HIPAA compliance and are licensed by Arizona DHS.
- Family Authorization: We verify family relationships and authorization before sharing information about care recipients.
- No Marketing Use: Health information is never used for marketing or shared with third parties.
Your Rights
You (or your authorized representative) have the right to access, correct, or delete health information we have collected. Contact us at privacy@valleyseniorcareconnect.com or call (928) 538-9508.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Valley Senior Care Connect
Phone: (928) 538-9508
Email: privacy@valleyseniorcare.com
Address: Phoenix, AZ
13. Consent
By using our website and services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.